Membership & Communications Manager
WSAA Membership & Communications Manager Position Description
The Window Shading Association of Australia (WSAA) is seeking a multi-talented, self-driven and savvy Membership & Communications Manager.
Working closely with the CEO, this is an exciting new and varied role that will lead WSAA’s membership growth and engagement targets, while also driving our communications strategy that reaches both our members and the wider public.
From sleek roller blinds to architectural awnings, decorative curtains to smart shutters — our members span retailers, manufacturers, fabric/component suppliers and installers of window shading. We bring them together, showcase innovation and champion the benefits of window shading to consumers and government.
It’s an exciting time to join the WSAA – with our recent rebrand, membership has grown 20% this year alone, with plenty of scope to significantly grow further. With our flagship SuperExpo tradeshow coming up in June 2026 (which attracts over 5,000 industry delegates) and new digital platforms (website + CRM) launching by year’s end, you’ll have the tools and momentum to thrive.
Energy efficiency is also front and centre of our plans with growing awareness of window shading’s role in reducing energy use. This will be an exciting theme for you as we position indoor & outdoor window shadings as a commercially viable alternative for achieving energy saving targets.
Key Responsibilities:
- Drive member recruitment/sales, engagement and retention initiatives to significantly grow membership;
- Manage and maintain the membership CRM/database;
- Build strategic commercial partnerships, secure sponsorships and sell advertising opportunities;
- Create and deliver digital communications across social media, EDMs, our newsletter and website;
- Support national public campaigns, such as Global Shading Day, Australian Made Week & Sustainable House Day;
- Plan and deliver a calendar of small-scale local in-person and national virtual member events, while also supporting the delivery of our triennial industry expo.
What you’ll bring
You’re a proactive and adaptable professional who can build positive relationships, juggle multiple priorities, and deliver results with initiative, energy, and accountability.
Ideally, you’ll also have:
- 5+ years’ experience across membership, sales, communications, marketing or events – ideally in a membership Association, the window shading sector, or a transferable industry.
- Strong communication skills, with the confidence to make phone-based sales calls, meet prospective members face-to-face, and network effectively at WSAA events.
- Proficiency in CRM/membership systems, Canva, social media, Microsoft Office, email marketing platforms and website CMS’s.
- Experience coordinating small-scale in-person and virtual events.
Applications close on Monday 6th October 2025.