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Sydney - The Lakes Golf Club, Cnr King St & Vernon Ave, Eastlakes, NSW, May 16/ 2025
Join the WSAA for this member exclusive event where we’ll hear from two WSAA members who dive into a recent project installing automated shading solutions while showcasing the latest in smart design and sustainability. Gain valuable perspectives from a dynamic panel of WSAA and Australian Made Campaign members as they discuss the challenges, opportunities, and future of Australian manufacturing. Plus, elevate your sales strategy with a game-changing presentation from a top business consultant, as seen on Channel 9’s the Today Show.
Date: Friday 16 May 2025
Time: 10am to 1.30pm (includes lunch)
Venue: The Lakes Golf Club
Location: Vernon Ave & King Street in Eastlakes, NSW
Cost: Free and exclusive to WSAA members
AGENDA
1) Case Study: Metro Martin Place Shading Solutions
Matthew Mulder of Horiso & Oliver Turner of Climate Ready Engineering
The Metro North Tower project included the installation of 2,500 custom-fitted tensioned blind systems, tailored to the building’s unique trapezoid, parallelogram, and angled windows. These automated shades ensure total light control, managing heat gain and glare while enhancing tenant comfort. Beyond aesthetics, this innovative shading solution supports the building’s sustainability goals of delivering economic, environmental, and social benefits.
2) Panel Discussion: Australian Made and the Window Shading Industry
With Australian Made Week (19-25 May) and the Australian Prime Minister recently urging Australians to ‘buy local’, this panel discussion of joint WSAA and Australian Made Campaign members will focus on the challenges and opportunities surrounding Australian manufacturing and retail.
Panellist include:
Evan Montero, Director & Co-Founder of DIY Blinds
Samantha Sullivan of Lakeview Blinds, Awnings & Shutters
Andrew Turner, CEO of Wynstan
Ben Lazzaro, CEO of the Australian Made Campaign Ltd
3) Selling with Impact: Mastering Value, Trust & Growth in a Competitive Market
Kate Lalak of Profit & Prosper
Elevate your sales strategy and strengthen customer relationships – this advanced session is designed for those looking to refine their approach, differentiate on value, and foster deeper customer connections. We’ll explore how to articulate your Unique Value Proposition (UVP) with impact, leverage storytelling to enhance trust and engagement, and implement high-level strategies that complement your existing sales framework. Gain actionable insights to drive sustainable growth, increase customer loyalty, and even thrive in challenging economic conditions.
Kate Lalak Bio: With over two decades of experience in sales, marketing, and leadership, Kate Lalak is a dynamic keynote speaker, business coach and consultant who helps organisations unlock their full potential. Having spent 17 years in corporate roles leading high-performing teams in sales, marketing, and people management, Kate understands firsthand the challenges businesses face in standing out in competitive markets. Now as a consultant, Kate has worked with global brands like Salesforce, Microsoft, and H&R Block, as well as hundreds of small businesses nationwide, equipping leaders and teams with the strategies they need to drive sales growth, elevate customer service, and build strong, confident leadership.
Proudly sponsored by:
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If you have any questions, please email Lynn at info@wsaa.au