WSAA & Boston Publishing Announce Partnership

The Window Shading Association of Australia (WSAA) and Boston Publishing, the publisher of Window Furnishings Australia (WFA) magazine, have entered into an exciting new partnership. This collaboration represents a significant step forward for the Australian window shading/furnishings industry, fostering stronger connections and providing opportunities for industry growth, collaboration, and representation.

By formalising this partnership, WSAA becomes the Official Partner of WFA, and in turn, the magazine is now recognised as WSAA’s Official Media Partner. This collaboration underscores the shared vision of both organisations to elevate the profile of the window shading/furnishings industry in Australia.

James Boston, Editor of Boston Publishing, emphasised the significance of this partnership, stating, “We are thrilled to join forces with WSAA. For years, WFA has been committed to providing value to our readers and advertisers by covering the trends, challenges, and opportunities shaping the industry. Partnering with WSAA enables us to deepen our reach and provide even more industry coverage while aligning with the industry Association that shares our passion of contributing to the overall prosperity of the industry.”

Benefits for WSAA Members
This partnership will deliver a suite of benefits tailored to WSAA members. Each WSAA member will receive a complimentary hard copy of every issue of the WFA magazine and WSAA members will enjoy exclusive discounts to advertising and subscription rates. Additionally, the collaboration will also see WSAA content prominently featured in every issue of WFA.

Wesley Fawaz, CEO of WSAA, shared his enthusiasm: “By aligning with Boston Publishing and their renowned WFA magazine, we’re creating a unified platform to amplify the voices of our members, and ensure that the Association’s key messages and updates of its advocacy, activities and projects are heard across the industry”.

“This partnership is another example of the evolution of the WSAA (formerly the Blind Manufacturers’ Association of Australia) and its vision to be the trusted authority in the window shading industry, where members, government, and consumers aspire to join and engage with us” added Wesley.

A Unified Vision
Both parties are committed to ensuring that all activities under this partnership drive value for the industry as a whole with the collaboration set to enrich the industry’s fabric and provide a platform that champions its achievements.

WSAA and Boston Publishing invite all stakeholders to stay tuned for upcoming features and initiatives born from this collaboration. Together, we’re shaping the future of the Australian window shading/furnishings industry, one publication at a time.