
WSAA represents the people, businesses, and expertise that shape Australia’s window shading sector. The association brings together businesses of all sizes to strengthen the industry through advocacy, collaboration, and support.
Since our inception over 75 years ago, we have remained committed to supporting members with practical resources, industry standards, meaningful opportunities, and a voice on key national issues.
Founded in 1947 as the Venetian Blind Manufacturers’ Association of Queensland, the association evolved into a national body in the year 2000 under the name Blind Manufacturers’ Association of Australia.
In 2024, to reflect broader industry representation, the name was changed to the Window Shading Association of Australia.
The association now represents members across the full spectrum of the window shading industry, from small family businesses to large national companies.

WSAA is governed by a Board of Directors that brings strategic insight, industry experience, and a commitment to ethical leadership.

WSAA Co-President and Director
Member: Ozroll

WSAA Co-President & Director
Member: Lovelight

WSAA Vice President

WSAA Director

WSAA Director
Member: Verosol

WSAA Director
Member: TWO Australia

Chief Executive Officer
WSAA is governed in accordance with the association’s Constitution, which states that:
All WSAA Member organisations agree to abide by the WSAA Code of Ethics. The purpose of this Code is to ensure that all WSAA Members trade in a fair and reasonable manner.
The Code sets the standards for relationships between Members, best practice with customers and the general public, business management practices, and compliance with relevant laws and standards.
We, the Members of the Window Shading Association of Australia hereby agree to:

To be the trusted authority in the window shading industry, where members, government, and consumers aspire to join and engage with us.

To foster a vibrant ecosystem within the Australian window shading industry by uniting manufacturers, retailers, and suppliers in a collaborative network. We are committed to promoting professionalism, knowledge sharing, and ethical practices to enhance the quality of products and services offered to consumers. Through advocacy, education, and innovation, we aim to drive sustainable growth, support business advancement, and contribute to a stronger and more sustainable future for our industry.