Connecting People. Products. Possibilities.

WSAA is excited to unveil ShadeConnect—a new event purpose-built for Australia’s window shading industry. The inaugural ShadeConnect takes place in Sydney, August 2027.

Where: Sydney, New South Wales

‍Venue: The Hordern Pavilion

‍When: 17-18 August 2027

Why ShadeConnect?

While SuperExpo remains the industry’s flagship, three years between events can feel like a long wait. ShadeConnect bridges that gap—a more accessible, cost-effective trade show held in the years between SuperExpos, designed to complement rather than compete.

ShadeConnect gives the industry more frequent opportunities to connect, share ideas, showcase products, and grow together.

What to expect

ShadeConnect was created to:

• Connect People: networking, building relationships and bringing the industry together
• Connect Products: new products, innovation and technology, all in one room
• Connect Possibilities: industry insights, trends and practical education to help grow your business

The format is simple: exhibitors use compact, ready-to-go stands—eliminating the need for large builds and freeing up more time for conversations. Education sessions run throughout the day, keeping the focus on learning and networking.

Who it’s for

ShadeConnect brings every part of the window shading industry under one roof:

• manufacturers and retail manufacturers
• suppliers and importers
• retailers
• service providers

For exhibitors, it’s a cost-effective way to showcase products and capabilities to a targeted industry audience.

For attendees, it’s a chance to discover new products, meet suppliers and partners, gain practical insights, and build valuable relationships.

What’s next

Stay tuned—sponsorship and exhibition details to be launched soon. Follow WSAA on LinkedIn and keep an eye on the Inside Shading newsletter for the latest updates.

ShadeConnect is on its way. We look forward to connecting with you in Sydney.