News

Navigating the Tech Landscape in 2025 – Wrap-Up

May 22, 2025

Empowering the Industry Through Digital Knowledge

The WSAA’s Brisbane Members Event, Navigating the Tech Landscape in 2025, took place on Thursday, 22 May 2025, at the Design & Build Centre — bringing together shading professionals eager to understand the technologies reshaping the future of business and customer engagement.

In a world where innovation moves faster than ever, this event offered a practical roadmap for staying competitive, secure, and digitally savvy.

A Focus on Digital Transformation and Innovation

The event featured an expert line-up of speakers covering a range of topics, from artificial intelligence and cybersecurity to online visualisation tools and website performance. Each session provided actionable insights tailored to the needs of manufacturers, retailers, and suppliers in the shading industry.

Speakers included:

  • Martin Beeson (Growth Affect)Website Conversion Optimisation: Turning Traffic into Results
  • Edward Sedgley (Viewa)The Emergence of AI as a Game Changer for Visualisation
  • Rhonwyn Learner (Business in Training)Being Cyber Safe in the Evolving Digital Landscape

Collectively, their presentations demonstrated how technology can enhance customer experience, streamline operations, and protect businesses from digital threats.

Networking and Industry Collaboration

Beyond the formal presentations, attendees had the chance to network with peers, exchange ideas, and discuss emerging digital strategies for 2025 and beyond. The relaxed and interactive format encouraged open discussion — from website performance metrics to the role of AI in custom product visualisation.

The event reaffirmed WSAA’s commitment to supporting members as they navigate the digital shift — ensuring that businesses of all sizes can leverage new tools to improve efficiency, growth, and resilience.

Thanks to Our Sponsors

WSAA extends its appreciation to event sponsors Viewa and Uniline Australia for their ongoing support of WSAA’s educational and networking initiatives. Their contribution made this event possible and underscores their shared commitment to advancing technology and innovation within the shading industry.